Axel Peyriere

Axel is the Co-Founder & CEO of Africar Group/Auto24.Africa, Africa’s largest and most trusted online used car marketplace, proudly backed by Stellantis. With operations in 5 countries and a bold vision to expand to 20+, they are redefining car ownership in Africa, making it easier, faster and safer for everyone.

He is a passionate entrepreneur and angel investor, having a portfolio of 200+ startups across 50+ countries, spanning industries and continents. From mentoring founders to investing in groundbreaking ideas, Axel thrives on driving innovation and growth in emerging and frontier markets. Axel’s expertise lies in tech enabled businesses & online marketplaces and navigating the dynamic landscapes of fast-growing economies, whether it’s scaling startups, building impactful ecosystems, or empowering others.

Axel Peyriere is a prominent technology entrepreneur and angel investor heavily focused on online marketplaces, mobility, and the digital ecosystem across Africa and emerging markets. He is the Co-Founder and CEO of AUTO24.africa, a major tech-enabled, certified used car marketplace backed by global automotive giant Stellantis.

Axel has built multiple digital classifieds and automotive infrastructure businesses on the continent:

AUTO24.africa: Launched in mid-2022 to introduce trust, transparency, and structure to Africa’s highly fragmented used car market. Under his leadership, the multi-country platform has rapidly scaled across key markets like Côte d’Ivoire, Morocco, and South Africa.
AfriCar Group: He co-founded this entity in 2017, growing it into a massive automotive network spanning dozens of African countries.
Emerging Classifieds Ventures & African Property Group: He served as a Founding Partner and executive for these groups, pioneering localized online classifieds portals for real estate and automotive sectors across emerging frontier economies.

Beyond his operational roles, Peyriere is a prolific investor who began angel investing in 2011. He has backed over 200 startups across 50+ countries, with a massive focus on African fintech, e-commerce, mobility, and marketplace operations.

Advisory Roles: He serves as a Venture Partner for Africa at Jedar Capital and acts as an advisor to several tech organizations. He is also a regular thought leader on the realities of scaling businesses amidst Africa’s structural macroeconomics.