Our thesis

The digital backbone of African trade.

We invest pre-seed to Series A in post-revenue startups building how goods, people and money move across Africa.

1.5Bpeople in one African market
54AfCFTA member countries
Seed–Apre-seed to Series A
45+mobile carriers launched with
Why now

Africa’s trade is being rewired.

The African Continental Free Trade Area (AfCFTA) is creating a single market of 1.5 billion people. Yet trade between African countries is still a small share of the continent’s total, and much of it runs on cash, paper and phone calls. The opportunity is the infrastructure underneath: cross-border payments, logistics and supply-chain software, trade finance, agribusiness platforms, and the identity and compliance layers that let businesses trust counterparties they’ve never met.

Our story

Operators first.

  1. 1998Starts in tech & telecom
  2. 2005Early hire, mobile VAS
  3. 2021Jedar Capital founded & first investment vehicle launched
  4. 2024Second fund launched

Jedar Capital was founded in 2021 by Sherif Nessim, a tech operator turned investor. He started in tech and telecom in 1998, working across the Middle East, Africa and emerging South Asia. In 2005 he joined a mobile value-added services provider as one of its earliest employees, and spent 15 years launching mobile services with more than 45 mobile carriers across the Middle East and Africa.

Jedar Capital started as a syndicate investing across the Middle East, Africa and Pakistan: 18 investments and 2 exits, including Krave Mart’s acquisition by inDrive. Africa Fund I takes that experience, focuses it on one continent and narrows the thesis to the digital transformation of trade across Africa.

Focus

Where we invest.

How we evaluate

Five things we look for.

  1. 01

    Grit and execution

    At the earliest stage, we underwrite the founder: perseverance, speed and the ability to execute.

  2. 02

    Honest communication

    Founders who share the bad news as fast as the good. We come in to support your growth — see us as your partners and friends.

  3. 03

    Founder–market depth

    Operators who know their niche down to the region. Northern Nigeria and Lagos are different markets, and the best founders know it.

  4. 04

    Real users, real revenue

    Post-revenue, with healthy user cohorts we can analyse — proof the market wants what you’ve built.

  5. 05

    Momentum

    Strong Month-over-month growth: evidence it isn’t just working, it’s accelerating.

How we work

A conversation, not a deck review.

Our first call skips the slides. We want to understand who you are, why you’re building this, and what you know about your market that others don’t. We back founders from pre-seed and stay in their corner through Series A.

Where we fit

Pre-seed to Series A. Africa first.

We invest in post-revenue startups from pre-seed to Series A, the stage where an operator’s help matters most. Our track record spans Africa, the Middle East and South Asia, and we follow the wider Global South closely. Africa Fund I is the start, and it invests in African startups.

Building the digital backbone of trade?

Post-revenue, pre-seed to Series A? Send us your deck. The first call is a conversation.

Pitch Us